CfC Life Sales Activations and Campaigns for 2009


In 2009 CfC Life ventured strongly into the Sales Campaign Arena with the introduction of high impact sales campaigns within the Nairobi area, the surrounding outskirts of Nairobi and the country at large.
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In October CfC Life conducted a Customer Appreciation week, from October 12th culminating on Saturday, October 17th with a grand finale fun filled Customer Appreciation day for its customers.

We also used this opportunity to launch our NEW Customer Appreciation Strategy charter.
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In August 2008 a corporate strategy workshop was held which resulted in 'Vision 2011'. It was during this workshop that the need for an enhanced strategy focusing specifically on the customer was adapted.

In preparation for the development of the Customer Service Strategy, company-wide customer service training was conducted in April 2009.
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On June 29th 2009, CfC Life hosted a Broker Breakfast at the Serena Hotel. The objective of this breakfast was to use this opportunity to thank all the brokers within the insurance industry that have helped CfC Life become the force that it is today.
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CFC Life Launches LifeVest into the Kenyan Market
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